recall

recall
recall re‧call [rɪˈkɔːl ǁ -ˈkɒːl] verb [transitive]
1. COMMERCE if a company recalls one of its products, it asks customers to return it because there may be something wrong with it:

• The company was forced to recall one range of cereals after several packets were found to be contaminated.

— recall noun [countable] :

• the recall of 13 million defective radial tyres

2. to officially tell someone to come back:

• The U.S. recalled its ambassador in protest.

• Some 30,000 auto workers were recalled from layoffs.

3. to remember something that you have seen or heard, such as an advertisement:

• Consumers' ability to recall TV commercials has dropped steadily.

— recall noun [uncountable] :

• Interviewers tested consumers' recall of a selection of advertisements.

* * *

Ⅰ.
recall UK US /rɪˈkɔːl/ verb [T]
COMMERCE if a company or manufacturer recalls a particular product, it officially asks stores and consumers to return it because it is not safe to use: »

The Consumer Product Safety Commission said the company is recalling 773,900 toys because of safety concerns.

»

At least six pet food companies have recalled products made with imported wheat gluten tainted with a toxic chemical.

MARKETING to remember something you have seen or heard in an advertisement: »

Research by a leading marketing corporation shows that 42% of shoppers can recall a brand they've seen on in-store screens.

Ⅱ.
recall UK US /ˈriːkɔːl/ noun
[C] COMMERCE a process in which a company or manufacturer officially asks stores and consumers to return a product because it is not safe to use: »

The current recall involves salad mix that was processed at a plant in Ohio.

»

The group's global recall of nearly ten million laptop computer batteries had devastated its third-quarter earnings.

»

a product recall

issue/announce/order a recall »

In some cases, regulators and carmakers can spend months looking into possible defects before issuing a recall.

»

The drugs company denied that any agency or group had pressed for a recall.

a major/massive/large recall (of sth) »

It issued a massive recall of its peanut butter brands after a multistate salmonella outbreak.

[U] MARKETING someone's ability to remember something that they have seen or heard in an advertisement: »

Creating a memorable tagline can be a highly effective way to boost brand recall.


Financial and business terms. 2012.

Игры ⚽ Нужен реферат?
Synonyms:

Look at other dictionaries:

  • Recall — may refer to:*Product recall *Recall election *Letter to recall sent to return an ambassador from a country, either as a diplomatic protest or because the diplomat is being reassigned elsewhere and is being replaced by another envoy *Recall to… …   Wikipedia

  • recall — re·call /ri kȧl, rē ˌkȯl/ n 1: a call to return a recall of workers 2: the right or procedure by which an official may be removed by vote of the people a recall petition 3: the act of revoking 4: a public cal …   Law dictionary

  • Recall — Re*call (r[ e]*k[add]l ), v. t. 1. To call back; to summon to return; as, to recall troops; to recall an ambassador. [1913 Webster] If Henry were recalled to life again. Shak. 2. To revoke; to annul by a subsequent act; to take back; to withdraw; …   The Collaborative International Dictionary of English

  • Recall — (aus dem Lateinischen und Englischen zusammengefasst: re, zurück und call, rufen) ist: Zweite Runde des Castings bei Casting Shows Recall und Precision ist ein Maß zur Beschreibung der Güte eines Suchergebnisses in der Informatik und in der… …   Deutsch Wikipedia

  • recall — [n1] remembrance anamnesis, memory, recollection, reminiscence; concept 529 Ant. forgetfulness recall [n2] request for return annulment, cancellation, nullification, recision, repeal, rescindment, rescission, retraction, revocation, withdrawal;… …   New thesaurus

  • Recall — Re*call , n. 1. A calling back; a revocation. [1913 Webster] T is done, and since t is done, t is past recall. Dryden. [1913 Webster] 2. (Mil.) A call on the trumpet, bugle, or drum, by which soldiers are recalled from duty, labor, etc. Wilhelm.… …   The Collaborative International Dictionary of English

  • recall — ► VERB 1) remember. 2) cause one to remember or think of. 3) officially order to return. 4) (of a manufacturer) request the return of (faulty products). 5) reselect (a sports player) as a member of a team. 6) call up (stored computer data). ► …   English terms dictionary

  • recall — [ri kôl′; ] also, & for n. & vt. 4 usually [, rē′kôl΄] vt. 1. to call back; ask or order to return; specif., to ask purchasers to return (an imperfect or dangerous product), often so that a manufacturing defect can be corrected 2. to bring back… …   English World dictionary

  • recall — (v.) 1580s, to bring back by calling upon, from RE (Cf. re ) back, again + CALL (Cf. call) (v.); in some cases a loan translation of M.Fr. rappeler (see REPEAL (Cf. repeal)) or L. revocare (see REVOKE (Cf. revoke)). Sense of …   Etymology dictionary

  • recall — vb 1 recollect, *remember, remind, reminisce, bethink, mind Analogous words: evoke, elicit, extract, *educe: *stir, rouse, arouse, waken, awaken 2 *revoke, reverse, repeal, rescind Analogous words: * …   New Dictionary of Synonyms

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”