recall re‧call [rɪˈkɔːl ǁ -ˈkɒːl] verb [transitive]
1. COMMERCE if a company recalls one of its products, it asks customers to return it because there may be something wrong with it:

• The company was forced to recall one range of cereals after several packets were found to be contaminated.

— recall noun [countable] :

• the recall of 13 million defective radial tyres

2. to officially tell someone to come back:

• The U.S. recalled its ambassador in protest.

• Some 30,000 auto workers were recalled from layoffs.

3. to remember something that you have seen or heard, such as an advertisement:

• Consumers' ability to recall TV commercials has dropped steadily.

— recall noun [uncountable] :

• Interviewers tested consumers' recall of a selection of advertisements.

* * *

recall UK US /rɪˈkɔːl/ verb [T]
COMMERCE if a company or manufacturer recalls a particular product, it officially asks stores and consumers to return it because it is not safe to use: »

The Consumer Product Safety Commission said the company is recalling 773,900 toys because of safety concerns.


At least six pet food companies have recalled products made with imported wheat gluten tainted with a toxic chemical.

MARKETING to remember something you have seen or heard in an advertisement: »

Research by a leading marketing corporation shows that 42% of shoppers can recall a brand they've seen on in-store screens.

recall UK US /ˈriːkɔːl/ noun
[C] COMMERCE a process in which a company or manufacturer officially asks stores and consumers to return a product because it is not safe to use: »

The current recall involves salad mix that was processed at a plant in Ohio.


The group's global recall of nearly ten million laptop computer batteries had devastated its third-quarter earnings.


a product recall

issue/announce/order a recall »

In some cases, regulators and carmakers can spend months looking into possible defects before issuing a recall.


The drugs company denied that any agency or group had pressed for a recall.

a major/massive/large recall (of sth) »

It issued a massive recall of its peanut butter brands after a multistate salmonella outbreak.

[U] MARKETING someone's ability to remember something that they have seen or heard in an advertisement: »

Creating a memorable tagline can be a highly effective way to boost brand recall.

Financial and business terms. 2012.

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Look at other dictionaries:

  • Recall — may refer to:*Product recall *Recall election *Letter to recall sent to return an ambassador from a country, either as a diplomatic protest or because the diplomat is being reassigned elsewhere and is being replaced by another envoy *Recall to… …   Wikipedia

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  • Recall — Re*call (r[ e]*k[add]l ), v. t. 1. To call back; to summon to return; as, to recall troops; to recall an ambassador. [1913 Webster] If Henry were recalled to life again. Shak. 2. To revoke; to annul by a subsequent act; to take back; to withdraw; …   The Collaborative International Dictionary of English

  • Recall — (aus dem Lateinischen und Englischen zusammengefasst: re, zurück und call, rufen) ist: Zweite Runde des Castings bei Casting Shows Recall und Precision ist ein Maß zur Beschreibung der Güte eines Suchergebnisses in der Informatik und in der… …   Deutsch Wikipedia

  • recall — [n1] remembrance anamnesis, memory, recollection, reminiscence; concept 529 Ant. forgetfulness recall [n2] request for return annulment, cancellation, nullification, recision, repeal, rescindment, rescission, retraction, revocation, withdrawal;… …   New thesaurus

  • Recall — Re*call , n. 1. A calling back; a revocation. [1913 Webster] T is done, and since t is done, t is past recall. Dryden. [1913 Webster] 2. (Mil.) A call on the trumpet, bugle, or drum, by which soldiers are recalled from duty, labor, etc. Wilhelm.… …   The Collaborative International Dictionary of English

  • recall — ► VERB 1) remember. 2) cause one to remember or think of. 3) officially order to return. 4) (of a manufacturer) request the return of (faulty products). 5) reselect (a sports player) as a member of a team. 6) call up (stored computer data). ► …   English terms dictionary

  • recall — [ri kôl′; ] also, & for n. & vt. 4 usually [, rē′kôl΄] vt. 1. to call back; ask or order to return; specif., to ask purchasers to return (an imperfect or dangerous product), often so that a manufacturing defect can be corrected 2. to bring back… …   English World dictionary

  • recall — (v.) 1580s, to bring back by calling upon, from RE (Cf. re ) back, again + CALL (Cf. call) (v.); in some cases a loan translation of M.Fr. rappeler (see REPEAL (Cf. repeal)) or L. revocare (see REVOKE (Cf. revoke)). Sense of …   Etymology dictionary

  • recall — vb 1 recollect, *remember, remind, reminisce, bethink, mind Analogous words: evoke, elicit, extract, *educe: *stir, rouse, arouse, waken, awaken 2 *revoke, reverse, repeal, rescind Analogous words: * …   New Dictionary of Synonyms

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